Custom Podio CRM
Built around your acquisition process, not a template. Lead stages, dispo board, dashboards, automations.
Real estate investors
The business we came from.
We started as wholesalers. We still are. Everything else we build today started as something we built to fix our own deals.
Most investors lose more money to a leaky pipeline than to bad deals. A lead comes in at 9pm, sits in an inbox until Tuesday, and by then the seller already signed with whoever called back first.
- A Podio CRM in the middle, shaped around how you actually buy houses
- Your website feeding it, so seller forms land in a stage instead of an inbox
- SMS and your dialer wired in, with replies coming back to the same place
- Dashboards that tell you which marketing actually produced the last contract
- One stack, one bill, and no per-user fee punishing you for hiring
100+
Investor builds
14 days
Build time
98%
Client retention
$0
Per-user fees
What you get
This is what we hand you.
Every lead lands in a stage the second it arrives. Nothing sits in an inbox, and your whole team is looking at the same board.
Get this built for real estateDeal closed
+$45,000Wholesale fee
draco-crm.podio · AcquisitionsLIVE
Today's leads
47
+12%
Under contract
8
+2 today
Pipeline
$245K
+18%
New12
Marcus T.
SMS · Austin, TX
Priya R.
Direct mail · FL
Contacted9
Devon K.
Cold call · NY
Sofia M.
PPL · CA
Offer made5
R. Chen
$182K · walkthrough set
Contract3
K. Reed
$218K · DocuSign sent
Sound familiar?
What this usually looks like before we start.
Leads landing in inboxes and Google Sheets instead of a pipeline
Paying per-seat CRM fees that punish you every time you hire
Your callers and acquisitions stepping on each other's leads
No idea which marketing channel actually produced your last contract
Building contracts and disclosures by hand, one deal at a time
What you get
Everything we ship for real estate.
Lead-capture websites
Multi-step seller forms that push straight into the CRM, tagged by source, built to rank for we-buy-houses searches.
Bulk SMS campaigns
We handle A2P 10DLC registration, pick TCPA-compliant providers, and run the campaigns and replies.
Contract automation
DocuSign templates that pull from CRM fields. Purchase agreements go out in minutes instead of afternoons.
Typical stack
Podiosmrtphone.ioGlobiflowDocuSignTwilioPropStreamCallRail
How it works
From kickoff to live system.
1
Day 1Pipeline audit
We follow one real lead through your business today and find where it stalls.
2
Day 2 – 11Build
CRM, site, automations, and integrations put together around what we found.
3
Day 12 – 13Team training
Your acquisitions and dispo people learn the system while it's live.
4
Day 14Go live
We cut over, watch the first real leads come through, and fix whatever needs fixing.
How this gets built
The pieces that make up a real estate build.
Take all of it, or start with one piece and add the rest later. Nothing here assumes you bought the others, and what it all costs is further down this page.
See what a real estate build costs →
Not sure which pieces you need? We'll map it on a 15-min call →
Pricing
What a real estate build actually costs.
Priced for this industry specifically, not one rate card for everyone. Fixed quote in writing before anything starts, and no per-user fees.
Real Estate Investors
Typical build: 14 days
Website
$1,500 – $5k
CRM & automation
$1,499 – $5k
What drives it: Our most-built stack, priced accordingly — we have run this process over a hundred times, so you are not paying for us to work it out. The site is a seller funnel rather than dozens of service-area pages, which is why it costs less here than in the trades.
By type of real estate business
Solo wholesaler
Web$1,500 – $2,500
CRM$1,499 – $2k
- One market, one or two users
- Seller lead capture wired to the pipeline
- Follow-up sequences and basic reporting
Team or multi-market
Web$2,500 – $3,500
CRM$2k – $3k
- Round-robin lead assignment
- Dispo board and buyer list management
- Multiple markets and lead sources tracked separately
Fund or high volume
Web$3,500 – $5k
CRM$3k – $5k
- Multiple entities under one system
- Investor and portfolio reporting
- Integrations across your full stack
Starting bands, not quotes. You get a fixed price in writing before anything begins, and it does not move unless the scope does.
From the blog
What we've learned building for real estate.
Common questions
Things clients ask before they sign.
It's still most of what we do. Adding other verticals didn't change the REI team, the Podio expertise, or the pricing. It just means the systems we built for investors get used elsewhere too.
Our Standard build starts at $1,499 and is sized for one to three people. If you're doing under two deals a year, a CRM isn't your bottleneck yet, and we'll say so on the call instead of selling you one.
Yes, migration is part of the build. We map your existing fields and history into the new structure so you don't lose lead notes or deal records along the way.
Then keep it. We'll wire your existing forms into the CRM and leave the site alone. We only suggest a rebuild when the current one is actually costing you leads, and we'll show you why.
Still have questions? Get in touch →
Let's build something that closes deals.
Free 15-minute call. No pitch — just see if we're a fit.
Book a 15-min call
Pick a slot that works for you. We'll map out your workflow and show you exactly what we'd build.
Pick a time →Send a message
Tell us about your business and what you need. We respond within a business day.
Email us →Fixed price in writing before anything starts, and a full refund if we miss the build window.